Outcome-based pricing is more common than you think, and you can use it too

"No win, no fee" isn't just for lawyers anymore.

Here are 3+1 ways you can charge by outcomes - from businesses already using it in the wild

1. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀' 𝗣𝗮𝘆 𝗳𝗼𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻

In display campaigns, you can pay for conversion rather than clicks or interactions. You only pay for conversions when customers convert on your website or app.
Google only charges you for a customer conversion - set a target of £10 per conversion, get 10 new customers, and pay £100.

For example, if you set your target CPA to £10 and you get 10 conversions during a month, you'd be billed £100.

Simple, fair, predictable.

2. 𝗜𝗻𝗷𝘂𝗿𝘆 𝗟𝗮𝘄𝘆𝗲𝗿𝘀' "𝗡𝗼 𝗪𝗶𝗻 𝗡𝗼 𝗙𝗲𝗲"

Ever wonder why injury lawyers are so confident? It's because they've mastered outcome pricing.

For example, most only get paid (typically 25% to 33%) when you win.

No success = no fee. They're investing in your case.

3. 𝗖𝗵𝗮𝗿𝗴𝗲𝗳𝗹𝗼𝘄'𝘀"𝗰𝗵𝗮𝗿𝗴𝗲𝗯𝗮𝗰𝗸 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁

Chargeflow handles thousands of chargebacks and disputes. They know chargebacks are eating into your revenue and flip the script - they only take 25% of what they recover. You literally can't lose.

Your success = their success.

Bonus: 3 + 1. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀' "𝗣𝗲𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗿𝗲𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻"

Major platforms like Intercom and Zendesk are disrupting the space by charging per resolved ticket. They brilliantly sell "success bundles" upfront, making it predictable for everyone.

I spoke with all of them and their feedback is that all their customers love it.

No push-back.

The secret of getting around unpredictability?

By selling buckets of outcomes! And eating the rest until renewal.

These companies crack the unpredictability challenge by:

• Bundling outcomes into predictable packages

• Using data to accurately forecast success rates

• Building enough margin to absorb variance

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Have you seen any other outcome pricing in the wild?
Share your notes - how is it working out?